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The fourth largest U.S. city in the second largest state has a big reputation. Yes, it’s a sprawling metropolis associated mostly with oil, energy and money. It’s home to NASA’s Johnson Space Center and the fabulous Galleria shopping mall. Also: Beyonce was born here. As if that weren’t enough? Houston in recent years has skyrocketed to the top of the nation’s culinary scene, a development our FOODWORKS scouts find exciting. We’re not the only ones keeping an eye on Houston as a FOODWORKS partner. GQ has rightly dubbed it “the New Capital of Southern Cool.” Food & Wine declared the dining scene here to be “the most exciting it’s ever been.” And the James Beard Foundation chose Houston as the site of its live press conference announcing the 2019 finalists for the prestigious Beard Awards, a first for the foundation and the city.
So what is the big deal when it comes to Houston dining? Home to one of the nation’s largest Vietnamese-American communities, Houston is a mecca for Vietnamese food that some say is more authentic than their homeland. Beard Award-winning chefs such as Hugo Ortego, Chris Shepherd and Justin Yu continue to shape the city’s palate with their intensely personal restaurants. From burgers to barbecue to Burmese cuisine, it’s no exaggeration when we say Houston has it all.
“FOODWORKS struck us as an interesting concept because we’ve been trying to grow for so many years now. People ask us all the time about opening up another location, but the timing hasn’t worked out. So when FOODWORKS presented this to us, I was like, ‘Wow, we can go into these different locations and serve our food without having to open an actual store.’”
“For FOODWORKS to reach out to us and offer us this opportunity as a small business, to come into their cafes and be a part of what’s going on with downtown Detroit, that's been a blessing.”
“FOODWORKS is great to work with. They make it very easy, from setting up to payment. It’s just a no-brainer, and Shannon [Kubina, general manager for FOODWORKS in Detroit] is amazing to work with.”
“Outside of the additional revenue, FOODWORKS has given us marketing exposure. We've gotten catering opportunities from just one week of doing a pop-up. That's exactly the exposure I was looking for in our second year of being open.”
“FOODWORKS has an expansive network, so we try to go to as many locations as possible. You’re able to reach a different base of people, which is always great for business.”
“With FOODWORKS, we saw an opportunity to work in a professional kitchen with professional chefs. It’s about learning every aspect of the food industry, and it’s helped us better serve our customers’ needs at our food truck.”
“You’ve gotta generate buzz. You’ve gotta get people genuinely excited about what you’re doing, and that’s what FOODWORKS does. They’re all about bringing local flavor to downtown Detroit.”
“FOODWORKS has been the perfect opportunity for us, especially in the summertime. Normally, restaurants in Arizona drop 10 to 15 percent in business due to the heat, but we haven’t had that this year at all… I sell out of my signature Crispy Garlic Chicken every time. It doesn’t matter how much I bring. And I can see sales of that dish increase at my restaurant.”
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